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CRM Software UK

Star Solutions: A Hugely Compelling Proposition Across Technology, Marketing, and Data

Star Solutions: A Hugely Compelling Proposition Across Technology, Marketing, and Data Kareem Qureshi, MD & Sharada Balagopalan, Managing Partner “Amidst contrasting trends in the CRM market, Star Solutions comes under the spotlight with its unique amalgamation of technology, marketing, and data.” The market for CRM is growing ever rapidly with a greater need for sophistication and attention to detail. The CRM vendor landscape has many different players competing for share of wallet. Technology companies providing CRM solutions do not necessarily have marketing, loyalty, data or analytic skills. Similarly, advertising companies offering CRM solutions do not always meet technology, data and analytic requirements. Consulting firms that are great with strategy and process don’t always have in-house CRM software solutions in place. Amidst such contrasting trends, Star Solutions comes under the spotlight with its cutting-edge proposition across technology, marketing, and data. Thus, landing them a place as one of the Top 25 CRM specialists in Asia-Pacific. “At Star Solutions, our DNA combines marketing, data, and technology. We bring this full skill set under one roof!” says Kareem Qureshi, Founder and Managing Director of Star Solutions. Kareem, “a technology guru” in the CRM industry along with Sharada Balagopalan, “a marketing guru,” who is also the co-founder and Managing Partner of Star Solutions strengthen the company with their 48 years of combined experience across technology, data, loyalty and analytics. At the heart of their proposition is STARDriver® CRM software, fully powered by Oracle. STARDriver® CRM software offers modules for multi-channel campaign management, loyalty management, mobile apps, help desk, outbound telemarketing and sales management. The proposition is further strengthened by offering complementary services in loyalty management, data and analytics and telemarketing services. Star Solutions has worked with over 30 blue-chip clients and has an 18- year proven track recording helping large global and local companies to acquire, retain, grow and win-back their customers. “Ultimately, the success of our business comes down to our people. Recognizing our team and saying thank you is very important to us,” says Kareem, highlighting the informal, fun, and slightly geeky work culture which is the backbone of Star Solutions. The company has innovative initiatives such as, “Pat My Back” to recognize employees for their contributions. In addition, the company also provides great benefits to its employees such as free breakfast and lunch, medical insurance and travel perks, amongst a few. “We have an amazing team from the 3 worlds of marketing, data and technology, all coming from diverse backgrounds and cultures. As a diverse group of individuals, we ALL share ONE common ambition: and that is our passion for achieving results for our Clients and making a difference to their business.” says Sharada. The company is not award-centric. Instead, their driving force is the value they generate for their Clients and the Client testimonials they receive. One such client, a large FMCG company—that has over 50,000 retailers and 400 sales personnel on ground, needed a means to troubleshoot retail issues on the ground, to the right people at the right time, driving rapid closure of issues. Star Solutions implemented a synthesis of STARDriver® CRM Engine with the former to report ground issues and the latter to process large chunks of data. STARDriver® Dashboard governed the entire operation by tracking and highlighting key statistics in real time. The results were exactly what the client wanted: significant reduction in on-ground retail issues. In another instance, for another client, (an American multinational conglomerate) Star Solutions have put together three of its innovative CRM solutions to construct a ROI-generating loyalty platform that will aggregate and report real-time statistics from six different APAC markets the client operates in. Any business’s success can be calculated based on the degree of satisfaction of its clients, and Sharada puts forth a bold proposition—the firm’s clients will vouch for its work. Just a quick glance at its clientele which comprises of names such as Japan Tobacco International, Heineken, Shell, Maxis, Juniper Networks, Telekom Malaysia, Astro, CIMB, Malaysian Institute of Accountants amongst others.But, an enviable clientele is not something that puts the brakes on the innovation wheel at Star Solutions. “We will be extending our expertise in the areas of marketing automation, big data, and machine learning, continually making our clients’ customer interactions as sophisticated as possible,” concludes Kareem.

CRM Software UK

Star Solutions (M) Sdn Bhd honored as CRM Cloud Vendor of the Year at the 2018 Malaysia Excellence Awards

Star Solutions (M) Sdn Bhd honored as CRM Cloud Vendor of the Year at the 2018 Malaysia Excellence Awards KUALA LUMPUR, Malaysia, Aug. 2, 2018 /PRNewswire/ — Star Solutions (M) Sdn Bhd was named the CRM Cloud Vendor of the Year at the annual Frost & Sullivan Malaysia Excellence Awards banquet, held at the Hilton Kuala Lumpur on 26 June. Mr. Nishchal Khorana, Director, Digital Transformation, Frost & Sullivan noted that the company has continually focused on meeting the unmet needs of large Malaysian SMEs and enterprises by offering a broader set of functionalities as well as a richer set of CRM software modules and services compared to local CRM players. This has led to it helping to drive significant business growth in the process whilst providing value for its clients and partners. “Star Solutions is focusing on addressing the needs of Malaysian enterprise and SMEs through its proprietary CRM engine that provides a broad spectrum of traditional functionalities and also leverages new, emerging technologies like Blockchain. The company demonstrated emphasis on quality deliverables and customer centricity. Star Solution’s product innovation focus and marketing initiatives have enabled it to continuously grow impressively,” he added. “We are extremely proud to be presented with the 2018 Frost & Sullivan Malaysia CRM Cloud Vendor of the Year award. Ultimately, regardless of what industry you’re in, it all boils down to the relationship with your customers and how you manage it. We have 12 cutting-edge products and services designed to do just that. Our CRM software and services give our Clients all the ammunition they need to engage with their customers efficiently and effectively. We are constantly pushing the boundaries of technology to make our solutions more intelligent and sophisticated in terms of interaction and engagement with customers. We are currently in the process of enhancing some of our solutions using AI and blockchain technology…we are very excited about this. Watch this space!” said Kareem Qureshi, Managing Director at Star Solutions. The recipients of the annual Frost & Sullivan Malaysia Excellence Awards were identified based on an in-depth research conducted by Frost & Sullivan’s analysts. The award categories offered each year are carefully reviewed and evaluated to reflect the current market landscape and include new emerging trends. The short-listed companies were evaluated on a variety of actual market performance indicators which include revenue growth; market share and growth in market share; leadership in product innovation; marketing strategy and business development strategy. About Frost & Sullivan Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.  For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?  www.frost.com About Star Solutions (Known as Star CRM from the 1st of August 2018) Star Solutions is a leading provider of CRM software and services in the Asia-Pacific region with a 20-year proven track record in helping large global and local companies to implement CRM platforms. We have cutting-edge CRM software solutions to manage sales, marketing, loyalty, customer service, outbound telemarketing complemented by services across loyalty, data, analytics, digital marketing and telemarketing. Our powerful hybrid combination of CRM software and services provides our Clients with all the ammunition they need to engage with their customers efficiently and effectively. Our Client portfolio includes Japan Tobacco International, Shell, Honeywell, Pfizer, Dutch Lady, Malaysia Institute of Accountants, Axa Insurance, iFast Financial Services, Juniper Networks, Maxis, Astro, CIMB, Telekom Malaysia, Microsoft, Maybank, RHB, DHL, Kurnia Insurans, Fonterra, P&G, Ritz-Carlton, Pan-Pacific Hotels, Lexus, Palm, Philips, FedEx, Adobe, Petronas, Malaysia Airlines, MASKargo, OctaFX and Trade 12. Moving forward, Star Solutions will be known as Star CRM from the 1st of August 2018. www.starcrm.com.my Related Links http://www.frost.com SOURCE Frost & Sullivan

CRM Software UK

Star CRM moves from AWS to OCI, scales new markets, while improving developer productivity by 40%

Star CRM moves from AWS to OCI, scales new markets, while improving developer productivity by 40% “Oracle APEX on OCI has allowed us to reduce development time and costs. This has increased our development team’s productivity by 40%.” Kareem Qureshi, Founder and CEO, Star CRM The Star CRM team is comprised of 30 passionate, talented, results-oriented individuals from three diverse worlds—technology, marketing, and data brought together for a singular aim of delivering world-class CRM software and services at a fair and reasonable price. Named the Best CRM Cloud Vendor in 2018 by Frost & Sullivan in Malaysia, the company ranked as one of the top 25 most promising CRM vendors in Asia-Pacific by CIO Outlook Magazine. Among others, Star CRM’s client portfolio includes but is not limited to Pfizer, AXA, Japan Tobacco International, Honeywell, CIMB, Telekom Malaysia, Microsoft, DHL, Fonterra, P&G, Ritz-Carlton, and more. Initially focused solely on enterprise clients, over the last five years, Star CRM’s target market has evolved to include small businesses and SME customers, leading to the need for rapid solution scaling and availability—motivating their move to the cloud. Also, Star CRM realized that it would be challenging to deliver and sustain its solutions for this new market without a cost-effective cloud. Previously hosted on AWS, Star CRM faced several challenges around database management, performance, cloud provider support, and licensing complexity, impacting both resources and productivity. Eventually, migrating fully onto OCI resulted in 30% in productivity gains and cost savings of over 25%, among other benefits. The Move to OCI Star CRM solutions caters to enterprise and SME customers, with options for both customization and ready plug-and-play deployment. Their SaaS offerings are 70% out-of-the-box, requiring only 30% customization and configuration, which means short lead times for go-lives. Star CRM choose to migrate their entire suite of CRM solutions to create development and deployment efficiencies by overcoming following challenges: Database Management: The manual configuration and maintenance of essential functions such as back-ups on AWS proved to be administratively taxing and expensive. Along with databases replication limitations for development and UAT environments. This limitation further hindered the software development process due to complicated set-up of development, test and UAT environments. Causing development delays and increasing workload for Star CRM’s DBA team to set-up and manage these environments. Performance: Lack of ability to autoscale memory and CPU for peak periods on AWS created performance issues. Cloud provider support: Support on AWS cloud was limited to a standard ticketing and with no access to Star CRM’s database environment, meant slower and delayed resolutions. Licensing: Primary due confusing AWS licensing model and because of the way licensing works on third-party cloud providers, Star CRM was unable to scale its hardware without changing the licensing and was stuck with a maximum instance size and RAM size. The licensing policy on AWS wasn’t favorable for the business as it created administrative overheads and not sustainable for their SaaS offerings. The Suite of Oracle Products Used Star CRM’s entire suite of CRM software solutions known as STARDriver® is developed on Oracle APEX. The following list includes the OCI services that Star CRM have used in their deployment: Oracle Object Storage: OCI Object Storage service enables Star CRM to securely store any type of data in its native format. With built-in redundancy, Object Storage is ideal for building applications that require scale and flexibility. The service can consolidate multiple data sources for analytics, backup, or archive purposes. Star CRM is efficiently utilizing this service to back up all environments, including images of each virtual machine (VM). Compute Service: Oracle offers secure and elastic compute options in the cloud that range from flexible virtual machines (flex VMs) and bare metal servers at a lower cost. Customers can choose processors from Intel, AMD, NVIDIA, and Arm. Star CRM’s cloud deployment used AMD E3, E4, and E2 processors. Oracle Cloud Compute: OCI provides fast, flexible, and affordable compute capacity to fit any workload need from performant bare metal servers and virtual machines (VMs) to lightweight containers. OCI Compute provides uniquely flexible VM and bare metal instances for optimal price-performance. Oracle Database Services: Oracle Database Service has enabled Star CRM IT team to create and manage full-featured Oracle Database instances in Oracle Cloud Infrastructure (OCI). the IT team was able to provision databases on virtual machines with block storage volumes providing cost-efficient cloud database services. Block Volumes: Star CRM utilized highly reliable, performant block volume storage from Oracle. With built-in redundancy, Block Volumes are persistent and durable beyond the lifespan of a virtual machine and can scale to 1 PB per Compute instance. Block Volumes were perfect for the Star CRM use case because it let them expand and scale storage while offering persistent and durable storage. Star CRM uses Block Volume Standard with up to 25K IOPS for web servers and applications servers and Block Volume Higher Performance with up to 50K IOPS for database servers. Oracle Email Delivery: helps Star CRM reach their customers and users with ability to send bulk email with high rates of successful inbox placement. Virtual cloud network (VCN): Star CRM uses a virtual private network (VPN) that is set up in Oracle data centers. It closely resembles a traditional network with firewall rules and specific types of communication gateways that Star CRM has chosen to use. OCI Cloud Guard: Oracle Cloud Guard helps Star CRM to detects misconfigured resources and insecure activity across tenants and provides security administrators with the visibility to triage and resolve cloud security issues. Oracle APEX: Star CRM team has developed entire stack of CRM application in less time and with minimal coding, reducing costs on Oracle APEX. The self-service database provisioning and automated lifecycle management allowed developers to easily deploy and manage databases. Migration Path The Star CRM team spent 3 months on a POC before feeling confident to migrate their production environment. Star CRM started by migrating one of their development environments to a VM Database instance with the goal of testing specific functionality relating connectivity with external systems. Star CRM development

CRM Software UK

Star CRM lifts productivity by 40% and reduces costs by 30%

Star CRM lifts productivity by 40% and reduces costs by 30% The Singapore-based CRM solution provider solves its cloud infrastructure woes and cuts costs by 30% with Oracle Cloud Infrastructure and Oracle APEX. “In terms of cost, we’ve definitely noticed savings of anywhere between 25% to 30% without any impact on speed or performance moving Oracle APEX to Oracle Database Cloud.” Sharada Qureshi, COO, Star CRM Business challenges Star CRM, a leading provider of CRM software and services in the Asia Pacific region, has 14 different products and services across sales management, customer service, contact center, campaign management, analytics, loyalty management, and employee engagement. All of them help its clients create and deliver superior customer engagements. Headquartered in Singapore, the company was initially focused solely on enterprise clients. However, about five years ago, it started targeting SMEs and now intends to scale that business very rapidly in the next 24 months. Star CRM realized that without a cost-effective cloud it’s very difficult to deliver its solutions to smaller clients. Hence, the company moved its workloads from local data centers in Kuala Lumpur, Malaysia, to Amazon EC2. However, the company discovered that it was very confusing for clients to understand the entire licensing model on AWS. Besides, because of the way licensing works on third-party cloud providers, Star CRM was unable to scale its hardware without changing the licensing, and was stuck with a maximum instance size and RAM size. When it comes to maintenance like software upgrades and patching, performance monitoring, and ensuring secure configurations and management of SSL certificates, the company needed specialized database administrators, a skill that was becoming difficult for Star CRM to attract and retain. As an alternative to AWS, the company tried Oracle and APEX on managed third-party APEX hosting providers. While these had the advantage of not requiring DBA skills, they had several limitations and were not very cost-effective. Once these services were scaled, the price was very hard to justify. Star CRM had to make sure that its cloud infrastructure costs did not go through the roof. It quickly needed a solution to address the ability to scale. “Oracle APEX on OCI has allowed us to reduce development time and costs. This has increased our development team’s productivity by 40%.” Kareem Qureshi, Founder and CEO, Star CRM Why Star CRM Chose Oracle Star CRM moved its APEX workloads on-premises to Oracle Database Cloud Service on Oracle Cloud Infrastructure (OCI), to have the latest APEX and ORDS installed, managed, and upgraded by Oracle. Because the service is patched and upgraded automatically by Oracle, and the installation is configured securely and is optimized for performance, Star CRM had confidence in its decision to migrate to OCI. Another reason Star CRM turned to OCI was the autonomous database as another deployment option for Oracle APEX, and its ability to autoscale CPU and memory depending on load. Results Moving to Oracle Cloud Infrastructure has enabled Star CRM to save 25% to 30% in costs without any impact on speed or the performance of its solutions. It has eliminated many business issues associated with licensing and scalability on AWS and third-party APEX hosting providers. Also, the company has saved about 30% in costs associated with monitoring, patching, upgrading, and managing the database. The features and functionalities provided by Oracle APEX on OCI have allowed Star CRM to complete more complex projects for clients, besides reducing development time and costs. This has increased the development team’s productivity by as much as 40%. Star CRM has also been able to simplify the annual testing of BCP capabilities for its clients because Oracle Database can be cloned easily across regions. The company is now able to provide a level of performance with scalable costs. It pays for additional CPU only when needed.

CRM Software UK

Star CRM lifts productivity by 40% and reduces costs by 30%

Oracle Success Story Summary The UK-based CRM solution provider solves its cloud infrastructure woes and cuts costs by 30% with Oracle Cloud Infrastructure and Oracle APEX. Business challenges Star CRM, a leading provider of CRM software and services in the Asia Pacific region, has 14 different products and services across sales management, customer service, contact center, campaign management, analytics, loyalty management, and employee engagement. All of them help its clients create and deliver superior customer engagements. Headquartered in Singapore, the company was initially focused solely on enterprise clients. However, about five years ago, it started targeting SMEs and now intends to scale that business very rapidly in the next 24 months. Star CRM realized that without a cost-effective cloud it’s very difficult to deliver its solutions to smaller clients. Hence, the company moved its workloads from local data centers in Kuala Lumpur, Malaysia, to Amazon EC2. However, the company discovered that it was very confusing for clients to understand the entire licensing model on AWS. Besides, because of the way licensing works on third-party cloud providers, Star CRM was unable to scale its hardware without changing the licensing, and was stuck with a maximum instance size and RAM size. When it comes to maintenance like software upgrades and patching, performance monitoring, and ensuring secure configurations and management of SSL certificates, the company needed specialized database administrators, a skill that was becoming difficult for Star CRM to attract and retain. As an alternative to AWS, the company tried Oracle and APEX on managed third-party APEX hosting providers. While these had the advantage of not requiring DBA skills, they had several limitations and were not very cost-effective. Once these services were scaled, the price was very hard to justify. Star CRM had to make sure that its cloud infrastructure costs did not go through the roof. It quickly needed a solution to address the ability to scale. “In terms of cost, we’ve definitely noticed savings of anywhere between 25% to 30% without any impact on speed or performance moving Oracle APEX to Oracle Database Cloud.” Sharada Qureshi COO, Star CRM Why Star CRM Chose Oracle Star CRM moved its APEX workloads on-premises to Oracle Database Cloud Service on Oracle Cloud Infrastructure (OCI), to have the latest APEX and ORDS installed, managed, and upgraded by Oracle. Because the service is patched and upgraded automatically by Oracle, and the installation is configured securely and is optimized for performance, Star CRM had confidence in its decision to migrate to OCI. Another reason Star CRM turned to OCI was the autonomous database as another deployment option for Oracle APEX, and its ability to autoscale CPU and memory depending on load. Results Moving to Oracle Cloud Infrastructure has enabled Star CRM to save 25% to 30% in costs without any impact on speed or the performance of its solutions. It has eliminated many business issues associated with licensing and scalability on AWS and third-party APEX hosting providers. Also, the company has saved about 30% in costs associated with monitoring, patching, upgrading, and managing the database. The features and functionalities provided by Oracle APEX on OCI have allowed Star CRM to complete more complex projects for clients, besides reducing development time and costs. This has increased the development team’s productivity by as much as 40%. Star CRM has also been able to simplify the annual testing of BCP capabilities for its clients because Oracle Database can be cloned easily across regions. The company is now able to provide a level of performance with scalable costs. It pays for additional CPU only when needed. “Oracle APEX on OCI has allowed us to reduce development time and costs. This has increased our development team’s productivity by 40%.” Kareem Qureshi Founder and CEO, Star CRM Explore More: Service Desk, Sales Manager, Campaign Manager and Loyalty Manager  

A Brief Guide To CRM Data and Analytics

A Brief Guide To CRM Data and Analytics Every sales team needs analytics. You’re probably already tracking pipeline and performance metrics, and that’s a great start. However, without data analytics services in place, you lack the ability to go deeper—to gain actionable insights into your business and make the changes you need to improve results all along the sales process. Metrics are the foundation for good analytics, but they’re not the answer. Instead, metrics should be used as a prompt to ask why and open the door to data analytics and discovery. Here is a brief guide to CRM data and analytics for your business. What sales metrics to measure Every business tracks different metrics. However, the purpose of sales metrics tends to be either to motivate salespeople or illustrate the health of the business. Don’t bother with metrics that don’t impact your goals. In other words, if you don’t use it, lose it. In addition, determine what level of granularity is valuable—such as which activities along the sales process you want to track. Why are these considerations important? Reporting can be very resource-intensive, so don’t waste time tracking metrics no one needs. Review current reports and determine if they’re still relevant. For example, ask how are you going to use the data? Are you planning to take any actions on the data? Measure relevant, timely data Unlike spreadsheets, robust data analytics tools within your customer relationship management (CRM) software in UK ensure that the data you capture provides a dynamic snapshot of your business. Using real-time data for sales analytics may have seemed unattainable a decade ago, but today’s CRM analytics make it not only possible but affordable. Insights are about going beyond the metrics. Once you’ve identified which sales metrics to track, the next step is analytics. There’s no one right way or a linear path to doing data analytics. It depends on your company’s unique business and goals. It’s also an iterative process in which you’re constantly searching for better or different insights or ways to predict results more accurately. Combine and slice data in new ways A good CRM system in Singapore allows you to add and combine different sources of data with your centralised customer data to find new insights. For example, you may want to pull in data from an external data source, as well as order information from your ERP system, to help you target timely upsell opportunities. You also can add data from market research, studies, surveys, reports, and analyst interviews, and manipulate it with your CRM analytics tools to see your data in a new ligh Pinpoint road bumps in the sales process You know when you’re not hitting your numbers, but do you really know why? With CRM data analytics services, you’ll have a way to figure it out. To get a good handle on where things are falling short, you need to track and analyze sales team members’ activities, like customer calls (e.g., quantity, time to respond), emails, meetings, and demos. By understanding at which points in the sales process sales reps are having trouble, sales managers can provide the training needed to help a rep sell more and achieve her quota—before she misses her number. In addition to helping your company sell more, this process has the added benefit of improving the entire customer experience by making customer interactions more consistent across touchpoints. Increase selling efficiency Data analytics can also empower sales team members. Sales reps can access data analytics themselves to identify their best prospects and determine where they should spend the most time and resources to get the greatest return. For example, with a good CRM analytics solution, sales teams can develop profiles of their best customers and have the solution automatically flag prospects that fit those same criteria. Also, analytics can help motivate salespeople by showing reports on where opportunities are, which can help them figure out how they can grow their business and increase commissions. When analytics and CRMs are used company-wide, sales reps can see which prospects and customers responded to marketing promotions or had service issues, and follow up accordingly. The metrics mind frame One way to think about CRM data analytics is that it involves data discovery. This is the process of peeling back the onion to get at the real root of what you’re trying to find out. With data analytics services, your metrics become the jumping-off point for a deeper dive. The key here is to identify which sales metrics have the most meaning for your sales team and if and how those sales metrics can be used to positively influence your business. if you are looking for a reliable CRM vendor in UK, check out more on our website. Talk to us and let our experts help you today. Explore More: Service Desk, Sales Manager, Campaign Manager and Loyalty Manager  

How Can CRM Help You Manage an Event?

How Can CRM Help You Manage an Event? If you are dealing with event management or organising and are worried about not delivering results, perhaps it is high time to consider a CRM system in UK for your business, in case you have not been acquainted with it yet. A 2019 survey, has found out that 65% of the questioned event management officers see reaching new attendees as one of the greatest challenges lately. The growing competition for attendees is admitted as the factor having the biggest impact on the event sphere in 2019 by almost 40% of the respondents. So, it increases the cost of a single customer gaining, making it much more difficult to involve him and retain. Since the attendees are those who pay the bills, driving them is the major concern of event creators. CRM (Customer Relationship Management) helps manage the customer relationship and all the information related to it. Here are the ways in how a CRM system can help you and your business with events management. Tackling challenges with CRM solutions For your business to thrive, keep expanding and improving your network to bring in new customers. Though at present the task gets progressively harder, both CRM software development and implementation can help you cope with multiple challenges. So, why use a CRM tool? Here is why. Manual work elimination A CRM system’s foremost advantage is that it allows automating manual tasks and operations, especially if it is integrated with the accounting software. In such a case, it automates business development and increases your sales. With a CRM Software, you get the opportunity to administer and manage leads better, reach your clients quicker, automate and personalise marketing. Event’s lead performance measurement With a CRM integrated with the accounting software, you can fine-tune the lead management procedures and indicate the definitions of lead statuses and lifecycle stages. It can provide you with insight on how many qualified leads your team brought, how many sales were made, how many of the leads convert to opportunities, and how many of them become customers. By doing so, you would get better visibility of the leads’ progression./p> Your Event’s Performance Evaluation The key event performance indicator is the amount of opportunity value and revenue value which the event has generated or influenced. With a good event management software in UK, you sill see how the opportunities worked its course. Then after your leads are converted, you can now estimate how the event facilitated closing certain deals. Possibilities opened with the data captured from the CRM system No matter what type of a CRM software in Singapore you choose, it allows you to start the creation of a thorough database, containing every person or entity, which has networked with your events or business any time ever. It is attained through importing past and current attendees details, email lists of your site registered users and other databases of your clients and prospects. As soon as you get all this information in a single place, data can be segmented and specific attendees’ categories created for targeting: Invitations for events Personalised marketing campaigns Price cuts and special offers or upsells Follow-ups after the events held Surveys and requests for feedback Conclusion Utilising a CRM system will move your event business to a new level. It will help your organisation advance, improve your customer relationships, and bring more professionalism, and expertise into your operational procedures. Star CRM is ready to assist you in the creation of your custom CRM system, which will help you achieve all these and even go beyond. Schedule an appointment with us today and catapult your future events to success.

How to Retain Customer Loyalty During an Unfortunate Pandemic

How to Retain Customer Loyalty During an Unfortunate Pandemic As the world joins forces to contain the current COVID-19 crisis, businesses are concerned with customer optimism. The two foundations of customer loyalty, trust and confidence, are being put to the test. While we all hope this is a temporary situation, anxiety is high, and people are scared. This global crisis is truly about customer moments that matter. Despite social distancing and self-isolation measures being in place, there are numerous ways for businesses to stay connected with their customers during this unprecedented time. Even small independent businesses with little or no online presence can quickly adapt to the current situation and continue to cater for their customers’ needs with a good CRM system in Singapore. Here are a few tips for how businesses can retain customers during the coronavirus outbreak.Despite social distancing and self-isolation measures being in place, there are numerous ways for businesses to stay connected with their customers during this unprecedented time. Even small independent businesses with little or no online presence can quickly adapt to the current situation and continue to cater for their customers’ needs with a good CRM system in Singapore. Here are a few tips for how businesses can retain customers during the coronavirus outbreak. 1. Communicate proactively with your customers The situation is evolving rapidly, and no one is quite sure what news each day will bring. Customers can empathise with merchants facing a crisis, as long as you communicate with them properly. Using your good help desk solutions software, let your customers know if you’re closing your doors, changing your hours and what steps you’re taking to keep your employees and work environment safe and clean. If your store is closing, notify your customers on your social media channels, through email and on your website. If your store is staying open, describe the steps you’re taking to mitigate risk. 2. Allow your customers to shop from home Obviously, each specific business’s ability to do this depends on what products and/or services it provides, a hair salon can’t exactly sell its services online. Most brands that sell physical products, however, can shift online basically overnight. For example, the cosmetics company was quick to engage its customers digitally and push online sales, resulting in a rise in sales from the same period last year. So, don’t be overwhelmed by the idea of shifting online, it’s easier than you might think, and there are CRM companies like us that would assist you with the entire process. 3. Keep your online content positive and reassuring When you do communicate with your customers digitally via your website, social media, e-newsletter, loyalty app or other means, be sure to keep it positive. There is no shortage of negative information clogging up people’s newsfeeds right now, and while it’s essential to stay informed, some light-hearted content goes a long way at a time like this. 4. Make it easy for customers to continue supporting your business Remember earlier when we mentioned service-based businesses like hair salons and restaurants? While it isn’t feasible for these kinds of businesses to shift online, the use of sales management software can help keep revenue ticking over at a time when no customers are physically walking through the doors. Partner it with external efforts such as gift vouchers. People are still celebrating birthdays and other milestones during this time, and vouchers are a very logical gift. Not only does it allow consumers to continue supporting their local businesses without exposing themselves to the risk of infection, but it gives the recipient something to look forward to once quarantine measures are relaxed. 5. Utilise delivery services to their full potential As aforementioned, restaurants and cafes can ramp up their home delivery services to keep up with demand. App-based delivery platforms have already announced they are temporarily deferring all marketing commissions or subscription payments for the time being, making it easier for small businesses to continue utilising their services throughout the coronavirus outbreak. While it might seem counterintuitive to waive delivery fees at a time when business isn’t booming, this can be enough of an incentive for consumers to order your food and retain loyalty in your business. Have a brainstorm about what kind of initiatives you could temporarily incorporate into your business model to encourage people to purchase your products for home delivery. 6. Adjust your product offering to meet current demand Who says you need to stick to selling what you normally sell? Many businesses are adjusting their product offerings to sell things they don’t usually sell; specifically, essential items like pasta, milk, toilet paper, hand-sanitiser and so on to retain customer loyalty. While this is a trying time for businesses and consumers alike, it will pass. Be creative, be innovative and be adaptable, and your business will weather the storm. By putting your customers’ interests first This can be a time for your company’s brand to lead with a good CRM system. Even though you might be taking a short-term hit to your bottom line, putting flexible refund, pricing, and change policies in place, and finding other ways to help your customers through this crisis will be beneficial to the long-term health of your company. If you are looking for a CRM loyalty management, software, check out more on our website and let our experts help you with your business needs today. Explore More: Service Desk, Sales Manager, Campaign Manager and Loyalty Manager  

7 Best Ways To Deal With Anxious and Irate Customers

7 Best Ways To Deal With Anxious and Irate Customers Sales teams often experience seasonal ups and downs throughout the year. But the current global health crisis is hitting businesses hard. People are being forced to change their lifestyles, adjust to working from home and reevaluate their needs. With all of this uncertainty your customers have plenty of questions right now directed at you and your contact centre solution. They are wondering how this crisis will affect their business or their needs.   The best way to calm anxiety and nerves is to communicate periodically to keep them informed. When communicating with irate customers and clients about your business’s actions during the pandemic, it is important to practice empathy and express your company’s collective support to your customer base.   Here are the best ways to deal with anxious and irate customers during this pandemic.   1. Keep calm   If a customer sends you an angry email, or starts shouting at you on a phone call, it’s hard not to take that personally. You will likely instinctively feel a bristle of indignation and defensiveness as thoughts pop into your head of how wrong that customer is, how hard you work to support your company’s contact center, and you’ll start to feel angry before you know it.   Instead, take a second to breathe and process what your customer is actually saying. Understand that everyone is human and experiences moments of weakness, and don’t take their anger personally or hold it against them.   2. Listen actively   Pay close attention to the words the customer is saying, instead of focusing on the anger behind the words. Great call center agents practice actively listening, and by doing so, you’ll be able to figure out what’s making the customer so angry and how to resolve the issue, instead of simply trying to comfort them and de-escalate the interaction. You’ll be able to solve their problem and make them satisfied again sooner by paying close attention to the angry words so you can respond as quickly as possible.   3. Thank them for bringing the issue to your attention   When your customer sounds angry and negative about a situation, thanking them for voicing their concern to you can go a long way toward building rapport with them. A simple thank you to acknowledge their time and patience as you work to solve the issue will suffice.   4. Clearly explain the steps you’ll take to solve the problem   Make it clear to the customer what you’ll do to get started addressing their concern. Whether it’s something simple you can do over the phone or over your call-center software, or if you’ll need to go through a process with them, spell out your next moves so the customer feels heard and at ease.   5. Set a time to follow-up with them   Sometimes, problems can’t be solved in just one phone call and might require you syncing up with your manager or filing an internal request with the product team. If this is the case, let the customer know why you can’t handle the issue on the phone with them, and give them a timeline of when they can expect to hear from you next.   The added benefit of this is it will give the customer time to cool off, and it will give you time to get guidance and feedback from your manager about how to proceed.   6. Be genuine   Just as important as remaining calm when dealing with an angry customer, it’s important to be sincere, too. Customers can tell when they’re being spoken to in a patronising or equally angry manner by call center agents, so make sure your word choice and tone are deliberate and respectful. Nobody likes being talked down to, and even if the customer comes in hot with anger or a raised voice, make sure you take the high road to diffuse tension and make the customer feel like they’re being taken seriously.   7. Prioritise each case   A common frustration for customers is the feeling that their support case isn’t important to your business. This is particularly prevalent for businesses that have large or international teams supporting as a contact center solution. When your company is dealing with thousands of inquiries each day, some customers feel like their case is expendable and that your team can afford to provide an occasional poor experience.   Listen, understand, assure, and resolve   During a pandemic situation everyone can get frustrated due to many unmet needs. No matter where you stand during this situation, as a sales personnel or a consumer. Keep it mind that we are all in this together. So, as the person behind call center software, you need to be the bigger person and understand that anger and frustration is normal. You just need to give them a solution, that is simply what every irate customer needs. A solution.

5 Advantages of Using CRM Software For Sales Management

5 Advantages of Using CRM Software For Sales Management With only three letters and words, your problems are solved—CRM, otherwise known as Customer Relationship Management! Many businesses in UK utilise CRM software to manage a handful of tasks, from managing customer interactions to streamlining processes. In short, CRM is the key to improving customer relationships! CRM is not just a miracle for marketers, but also sales managers that need to improve sales processes and efficiency. Besides sales management software, your sales team could use CRM for improved efficiency. The problem is that it takes a lot of guts to be a sales manager! Increasing profit is just one of the responsibilities, and that alone is hard to achieve. Thankfully, CRM is there for the rescue, and here’s why your sale’s team needs it! 1. Help manage time All salespeople could probably agree that time management is one of the harder roles to get used to. Unfortunately, it can be challenging to get better at managing time as the years go by. But don’t worry, CRM can improve your time management skills by a mile. One of the benefits of CRM is time management, thanks to features such as managing sales reports and tracking appointments. You can manage virtually any task! 2. Manage leads and exchange data Customer service and sales are like two sides of the same coin. Both need to exchange data with each other, which is easy to do—as long as you have CRM to guide you. As mentioned earlier, the CRM software automates the transfer of leads, whether it’s to telemarketers or sales team. Such a benefit is helpful for sales management since you need to distribute your leads as soon as possible and make sure the employees understand everything. A CRM tool can improve your effectiveness of transferring lead by capturing every interaction with customers and prospects. Not to mention, loading customer data is much faster and easier, thanks to automated tracking! 3. Report and update on the go Sometimes, the job of the sales team just never ends. Thankfully, CRM can be equipped with an app that can connect to mobile phones or other portable devices. As a result, your sales team can provide updates and take notes wherever they are at any time. For that reason, it’s also easier to correct any errors you’ve made since you don’t need to return to the office once you’re home already. Just open your device, access the CRM tool, and right your wrongs with ease. 4. Communicate more clearly CRM isn’t exclusive to customer communication, but also internal communication too. We all know effective sales team communication is paramount for success, but it’s more than just notifying product updates and information. For employees outside the sales team, it can be challenging to understand the details. However, Star CRM’s HR software and solutions can speed up the internal communication process to strengthen employee-to-employee engagement. 5. Be updated 24/7 In conclusion, CRM is best at one thing, and it’s providing real-time information. Your sales team can see updates from other departments, and vice versa. Once your sales department adds information into the database, everyone else can see the updates in real-time.

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